Assignment 1, Evaluation Training

Brainstorming

  1. Mobile app, which shows all you friends who are idling similar as you. You can chat with them.
  2. Big TV playing sports events.
  3. Register phone number at the front door. Receive SMS reminder when it's your turn. People don't need to wait in line actually.
  4. People pick up magazines at front door and return/buy it when leaving.
  5. Get waiting number card/name at front door, and wait for the call. People don't need to wait in line.
  6. Mobile app, shake for new things/new people
  7. Awards for lucky position in line
  8. Put attractive items along side the line so that customers browse or even buy.
  9. Time killing games: Tetris, PacMan
  10. Bump app to change contact information with people around you.
  11. Story-telling apps, read short news or check personal emails on app.
  12. Check in location by four-square-like app and shared on facebook-like app.
  13. Use a place holder to hold the place, during which time customer can relax a little bit, restroom...
  14. Online-appointment to remove the line.
  15. Time to do nothing and relax
  16. Hire people for standing in the line, for example, people paid for the IPHONE5 queues.
  17. Give them some free snack to enjoy!
  18. Share you comments on yelp-like app
  19. Give a surprise call to friends
  20. Listen to music on pandora-like app
  21. Play a multiplayer game with nearby users
  22. Use phone as controller for the game, which is displayed on the tv-screen.

Prototypes

Prototype A: Mobile App "Hi"
It allows people to catch up with existing friends or say hi to strangers who are also available to chat.

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Prototype B: TV-Mobile Interactive Game
Play interactive game on TV using your iPhone with others when waiting in line.

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Testing

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Insights

  1. A large portion of people like to browse their cell phones when waiting in line.
  2. People are happy to chat with friends when waiting in line.
  3. People like to the idea to catch up with friends who are also waiting in line or doing nothing in this app.
  4. People like the idea to chat nearby strangers.
  5. People like the idea to rank people by distance.
  6. Most interviewees are willing to use this app.
  7. This app should have a more attractive name, like "catch up", "talk".
  8. It's sometimes odd to talk to strangers.
  9. It might not have so many people available to talk.