Imagine. Empower. Design. Thinking.
Ravi Sawhney, CEO RKS
Atkinson Hall Auditorium

ABSTRACT: "It's not how you feel about the design or experience, but how it makes you feel about yourself" 

Ravi will illustrate how his design and innovation firm, RKS, has used its scalable visual framework to result in the design and development of hundreds of commercially successful programs. Their methodology, Psycho-Aesthetics, is an analysis and visualization tool that provides framework for design thinking methodologies. Ravi will explain the methodology in detail to show how it works universally. Based on the work of Abraham Maslow and Joseph Campbell, it provides a universal platform for actionable insights and disruptive innovation. This easily learnt methodology provides great effectiveness throughout the design process by understanding needs and aspirations alongside the competitive landscape of products, services and brands as highlighted in Ravi’s book Predictable Magic and his Harvard Case Study and Harvard Exercise.

BIO: Ravi Sawhney, a Canadian born designer of Indian descent, was raised in Los Angeles, California where he attended CSU Northridge and Art Center College of Design. Today he leads RKS in Southern California, a firm he started in 1980 after leaving Xerox where he was the lead designer on the first generation of touch screen interfaces. He remarkably alternates between roles as CEO, entrepreneur, lecturer, author, designer and, most importantly, as an advocate of design’s ability to help others and make the world a better place.